Latin for “from the heart,” Ex Animo represents two core ideas embedded in everything we do and everything we are.

Firstly, our firm belief that you can make all the rational arguments you like, but if you don’t move people, you won’t get anywhere, and, secondly, that the only thing that matters is everything.

Why the change?
In today’s fast-paced world, having a strong, consistent and authentic brand is key to standing out in today’s competitive market.

That’s why we’re evolving from a digital marketing agency to a partner that helps businesses build and grow their brands from the ground up. Our aim is to go beyond just digital marketing services and help create powerful brands that truly resonate with our client’s audiences and support their long-term business goals.

Ex Animo reflects our determination to infuse our work, culture and partnerships with energy, respect, passion, confidence, creativity and authenticity. Simply put, it reminds and inspires us to feel more, to care more, to remain ever curious, to be both smart and spirited and to be forever enthralled by the power of possible.

We ARE people with heart.
We WANT to work with those with heart.
We LOVE to create brands with heart.
We’re incredibly excited about this new chapter, say hello to us at Ex Animo to learn more.

The post Rebranding and repositioning appeared first on Ex Animo.

There are upsides to both custom and stock photos– and there are drawbacks, too. Nobody can tell you with certainty which type of content is best for your brand; but there are some common pieces of advice that can help brands determine which variety of photos might be most effective.

The difference between custom photography and stock photos

• Custom photography is the result of hired photographers; it’s unique, individualised content designed to help highlight a brand’s offerings and personalise their messaging
• Stock photos are generic pictures of people, places, and things; they are licensed for commercial use; anybody who wants to use them can do so

The Pros and Cons of Custom Photography and Stock Photos

The Upsides

Custom photography is original— and if you know anything about marketing and creating consumer interest, you know that individuality is key.

Smart brands use their marketing campaigns to further their overall brand strategy— photos help share their brand stories and communicate their values. It’s much easier to do this through custom content (photographs included) than with stock content.

If you need your photos to be versatile, consistent, and one-of-a-kind, custom photography presents the perfect opportunity to make it happen. You can work in tandem with skilled photo experts to create exactly what you need.

Stock photos are usually a more affordable alternative to custom photography. It can be pricey to rely on an expert’s skills to create custom content for you. You’re obviously likely to find something a little cheaper in a stock collection– but that doesn’t mean that you should give up hope on custom photos! 

You can use stock photos as support to your brand’s wide range of photography. If you notice your budget starting to dwindle, it’s not a bad idea to look into some stock photography to help liven up your content. They’re as easily accessible as they are affordable, so you should never have trouble finding one.

The Downsides

Stock photos do present some risk of dissatisfied or uninterested audiences. That’s because they tend to be simple and far-reaching. Those are great traits when you need a little filler content to boost your marketing aesthetic; they’re drawbacks if you rely too heavily on stock photos.

Competing brands can use the same images whilst use stock photos. Plus brand can tend to come off as disingenuous. It’s tough to communicate with a unique audience or share a brand message through canned content. 

Sometimes, stock photo use can even prompt people to see a brand in a more negative light. These photographs are great when they’re used sparingly, but a site that’s stock photo-heavy likely won’t go over well with audiences.

Custom photography does present some downsides, too. Staging, styling and other elements need to be well thought through. They can also present creative challenges– an uninspired marketing team may have difficulty determining the custom photography that would benefit their brand. If you add an uninspired photographer into the mix, the situation dissolves further.

Need Help With Your Brand Content or Marketing Strategy? Digital White Space Can Help

At Digital White Space, we offer a range of services designed to help our clients succeed in their digital marketing endeavours. We can help with:

• Social media strategy and management
• Digital development
• Customer journey mapping
• …and more!

Reach out to us today to find out more about our service offerings. 

The post Custom Photography vs. Stock Photos appeared first on Ex Animo.

We are delighted to share with you their innovative initiative to bring a bit of the Grossi magic home to your dining table.

The Grossi family has been delivering hospitality experiences to guests for over three generations.

Given the challenge all face in hospitality the Liz, Guy and the rest of the family at Grossi’s have devised a new way to engage and provide their delicious food and wine direct to your home! We invite you to have a look at their in home dining menu and enjoy!

Our world today has changed, how we live, how we work and how we interact socially. While we are not able to deliver our Italian hospitality in a traditional sense, we can still deliver it into your home. 

Our dishes are all hand made using high quality ingredients, designed for you to easily heat and serve in a few minutes, with minimal kitchen skills required. We want you and your family to enjoy genuine Italian spirit and food in the comfort of your home. 

Pick Up & Delivery

Enjoy our signature dishes in your home, available for pick up or delivery. Our team are practicing strict hygiene practices and social distancing throughout all our processes.

Pick up: Monday-Saturday, 10am-5pm from Cellar Bar (80 Bourke Street Melbourne)
Delivery: Deliveries are made Monday-Saturday between 10am and 6pm
For next day pick up or delivery please place orders by 4pm the day prior. Deliveries will be contactless where possible. Minimum $50 order value applies for delivery, delivery fee applies. Delivering to a 20km radius from the Melbourne CBD. If you are outside of this please contact us.

The post Introducing Grossi A Casa appeared first on Ex Animo.

Future of business post Covid-19

Like most entrepreneurs, I’m a paranoid optimist, so I like to think things will get back ‘normal’, albeit normal is likely to be a different to what we’re used to.

Working from Home

The notion of working from home becoming standard for everyone doesn’t make a huge amount of sense. For some people, working from home is ideal – if you’ve got a role which doesn’t need significant collaboration and you’ve got a very significant travel time, the ability to work from home for 2-3 days a week is a massive benefit to efficiency (and general happiness levels).

My personal view is no one should from home all the time. Spending a couple of days a week with colleagues in the office (if possible) is a great middle ground, even for people with jobs that don’t require lots of close contact. The exception to that is parents with small kids, in that case, the efficiency gained can be outweighed by the time needed to care and educate the children.

How do you run your business?

Every business is different but the most critical aspect to dealing with COVID19 is cashflow and making sure you have enough runway. Even the biggest businesses need to be preparing for the worst (but hoping for the best).

Several start-ups I work with have raised capital at much lower valuations than they would have done a few months ago, but ultimately, survival is far more important than hyper growth at the moment.

That said, it’s also important not to spend every waking hour worrying about survival – build your runway and then start focusing on accelerating out of the turn. Now is the perfect time to be building great products and getting your customer focus laser sharp for when demand eventually returns.

Background of Adam Schwab

Adam Schwab is an award-winning entrepreneur, he is Co-founder of LuxuryEscapes.com – is one of the world’s fastest growing travel websites, with more than two million members accessing our limited-time offers at ‘insider’ prices. Luxury Escapes into one of Australia’s most profitable e-commerce companies in with operations in four continents and more than 200 team members, Luxury Escapes turns over more than $550 million annually. Lux Group was #1in the 2013 BRW Fast 100 list (and on the Fast 100 Lists in 2014 and 2015), and most recently Luxury Escapes were voted one of Australia’s coolest places to work.

“We’re proud to be on the world’s favourite retailers with one of the highest customer satisfaction scores of any business, anywhere on earth.”

Since 2004, Adam has been a financial journalist and business commentator specialising in corporate governance, economics and legal affairs for Crikey and BRW. Adam is a regular commentator on Business View and the Perrett Report on Sky Business and has appeared on Today Tonight and Channel Seven News nationally. Adam was named Young Executive of the Year in the CEO Magazine Executive awards 2015 and was nominated for the EY Entrepreneur of the Year in 2014.  

Author: In 2010, Adam released the Amazon bestseller, Pigs at the Trough: Lessons from Australia’s Decade of Corporate Greed, published by John Wiley & Sons.

Current roles:

Director: Adam has been a director of the Myeloma Foundation of Australia since 2010, and has run two Melbourne Marathons completely barefoot to raise funds for the foundation. Adam is a Mentor at Startmate, Chapter Membership officer at Young Presidents Organisation, Non executive director at Private media, Non executive director at Lux Everyday, Non executive director at bluthum and Executive chairman of book well.

Previous experience

Lawyer: Adam was originally a corporate lawyer specialising in mergers & acquisitions at HerbertSmithFreehills before founding Luxury Escapes with school friend, Jeremy Same.

If you are keen to chat about the future of business, our planet? Digital marketing? or just want to get a virtual coffee? We would love to hear from you.

We have had the pleasure to work with Adam and his team from very early on, Justin our creative director was responsible for crafting many of Adams brands over the years.

READ MORE ABOUT US
EX ANIMO
https://helloexanimo.com/
EMAIL; angela@helloexanimo.com
ADDRESS; Level 5, 171 Collins Street, Melbourne VIC 3000
PHONE; 0466 619 631
https://www.linkedin.com/in/angelamellak/

The post Future of Business, my catch up with Adam Schwab appeared first on Ex Animo.

This Great Realisation by Tomos Roberts really caught our attention.

Tomos Roberts – aka Tom Foolery offers an insight into “after the coronavirus pandemic” A New Zealand-born poet’s bedtime fairytale video, The Great Realisation

The video, titled “The Great Realisation,” was uploaded to YouTube by British artist and poet “Probably Tomfoolery” on April 29. It depicts a father reading his child a bedtime story, however, this tall tale is not quite Goldilocks and the Three Bears.

The father opens up the book and describes to his child the world before coronavirus, including severe economic inequality and irrepressible damage to the world’s oceans.

“Well sometimes, you’ve got to get sick my boy, before you start feeling better.”

“It was a world of waste and wonder. Of poverty and plenty. Back before we understood why hindsight is 2020,” says the father to his child.

“We’d grown so used to bad news but some good news was in the making,” the father adds.

However, just as the story grows grim, the father pivots to talk about a virus, and its impact onto society. He notes that we now have reverted back to a better understanding of what brings us joy, and how we can not only heal ourselves, but also heal the world around us.

This has viewers all thinking about the future and impact they have on the world and is making the rounds on YouTube and social media.

The video garnered over 600,000 views on YouTube as of Saturday morning. On Facebook, the video has been viewed by 8.1 million people, and has been shared almost 300,000 times.

This video illustrates renewed future post-coronavirus, let’s us all hope this is a great awakening to what is important?

Keen to chat about the future of our planet? Digital marketing? or just want to get a virtual coffee? We would love to hear from you.

READ MORE ABOUT US
EX ANIMO
https://helloexanimo.com/
EMAIL; angela@helloexanimo.com
ADDRESS; Level 5, 171 Collins Street, Melbourne VIC 3000
PHONE; 0466 619 631
https://www.linkedin.com/in/angelamellak/

The post Why hindsight is 2020 appeared first on Ex Animo.

Kory Kogan, the Global Practice Leader for Organizational Development at
FranklinCovey, combined her “School of Hard Knocks” education growing up in New York City with more than 25 years of experience in business to help understand productivity and navigate an increasingly complex world.

This begins with developing organizational processes that create a culture of productivity by separating what is important versus what is unimportant. On average, employees state they are paying attention to important things 60 percent of the time. This means they feel like they are wasting almost half of their time.

To optimize this, organizations and individuals need to first understand the three biggest problems taxing the portion of the brain responsible for planning, attention, self-control and follow-through:

• There are more decisions now than before. We are trying to manage
linearly and letting high value/important decisions fall through the cracks.
• Our attention is under attack from, you guessed it, our phones.
We have an energy crisis and are consistently worn out.
• Kory advocates for establishing the use of a Time Matrix to turn planning
and technology into a productivity engine. Organizations should divide tasks into four primary quadrants, create a culture of trust around discussing what is important, and promote Q2 activities:

KEY TAKEAWAYS/QUOTES
• Act on the important, don’t react to the urgent.
• Identify the one thing you should stop doing so that you can devote your
best time, attention and energy to what is important.
• Leaders define what is important and not important constantly.

As the Global Practice Leader for Organisational Development at Franklin Covey, Kory focuses on creating cultures of great confidence, developing great leaders and extraordinary productivity in people, teams and organisations. Kory has more than 25 years of experience in business, during which she has incorporated a unique perspective with a holistic view of organisational development.

Combining her experience as an executive with her roles as a senior consultant in Leadership and the Global Practice Leader for Organisational Development at FranklinCovey, Kory doesn’t only understand strategy and the key principles to building great systems, leaders, and cultures of success, but can also offer practical solutions that facilitate the behavioural changes necessary for the desired results.

Here Scott Miller sits down with bestselling author and productivity expert Kory Kogon to talk the future of productivity and practical advice for getting things done.

Kory is the coauthor of the Wall Street Journal bestseller The 5 Choices: The Path to Extraordinary Productivity, and before taking on her role at FranklinCovey, Kory was the executive vice president for global operations at AlphaGraphics, Inc. for six years.

Building a Culture of Extraordinary Productivity

Buried Alive: The State of 21st Century Productivity
Learning the organisational processes that provide consistency in filtering the important from the less or not important and create a culture of productivity Turning planning and technology into a productivity engine
The “brains” and “body” to get the right things done: The “5 energy drivers” that ensure sustainable mental and physical energy.

EX ANIMO
EMAIL; angela@helloexanimo.com
ADDRESS; Level 5, 171 Collins Street, Melbourne VIC 3000
PHONE; 0466 619 631

The post PRODUCTIVITY – KORY KOGAN appeared first on Ex Animo.

The Placemaking Consortium includes seven universities and 16 practitioners with support from 26 placemaking partners. The Universities included:
The University of Melbourne
Curtin University
University of Technology Sydney
The University of Adelaide
University of New South Wales
Notredame University Australia

Over the past few years Digital White Space has worked with The University of Melbourne to develop the Brand and digital platform for Place Agency. In 2017 Digital White Space won the tender against a suite of other businesses, due to their approach backed by a team of strategic digital marketing and creative expertise.

Over a the years Digital White Space worked very closely with the leadership team at Melbourne University in order to support their growing needs.

Focusing on delivering a range of strategic tools including;

• A unique brand proposition,
• digital strategy, website,
• Marketing and digital communications plan
• Creative assets
• Photography
• Videography

The Digital White Space addressed the opportunities by delivering a bold and differentiated brand positioning and building an intuitive platform that engaged with the key stakeholders from Students, to community members, local government and Industry practitioners. This was all tailored to support the administration process of the Place Agency Brand across the 7 Universities and their practical studio learning projects. The platform was integrated with social media and seamlessly supported the very small administration team.

Place Agency looks beyond the classroom by bringing our learnings to the industry and wider community. Place Agency provides engagement opportunities by participating in national and international conferences, as well as hosting events including;

Place Agency is a successful offline and online project, that has been responsible for delivering 12 stand box studios- that have allowed students to gain and practice their placemaking skills with the support of practitioners. With now two books being published, the strong educational modules and sandbox studio methodology incorporates a process of continuous analysis and improvement.

• Regional training events hosted by consortium Universities involved
• Community activities across Australia, lead by Sandbox studios
• Updates of Place Agency programmes
• Events and work with practitioner partners
  -Regional placemaking week events

Digital White Space mirrored the approach to continuous improvement through ongoing engagement and supporting of the Place Agency team, workshopping new opportunities, cataloging the successes of the studios and consumer behaviour and reporting all Analytics and reviewing brand growth. Creating monthly reporting and tracking user behaviour Digital White Space was able to respond accordingly by including more relevant content, restructuring content, menu’s, created new sections and pages. The following results recorded between 1 Jan 2018 and 30 July 2019 include;

• Receive on average 200% uplift in unprompted inbound testimonials per month, that recognise our brand recall and customer service approach
• Returning users have increased to 92 from 12 in July 2018 which demonstrates a positive impact on brand recall and recognition that has been created.
• The site has achieved 247% growth in average sessions per month, from July’18 to July ‘19.
• Read the full case study here- https://helloexanimo.com/portfolio/place-agency/

See the website https://placeagency.org.au/

PLACE LEADERSHIP AWARD 2019
WINNER: Place Agency & The University of Melbourne for Place Agency
THURSDAY 28 NOVEMBER 2019 @ QT CANBERRA. Place Leaders Asia Pacific is delighted to announce the recipients of the 2019 Place Leaders Asia Pacific Awards

The Jury recognises the significant contribution of the Place Agency in building the capacity of new urbanists in the field of placemaking with a world-first tertiary national placemaking program.

READ MORE https://www.placeleaders.com/post/2019-place-leaders-awards

“We are absolutely delighted for the team at Place Agency for taking out this global award, their hard work and dedication to see communities come together and focus around sustainable practices, developing closer communities and providing robust education for master level students is a world first.

Angela Mellak Founder Digital White Space

READ MORE ABOUT US
https://helloexanimo.com/

CONTACT US
EMAIL
angela@helloexanimo.com

ADDRESS
Level 5,
171 Collins Street, Melbourne VIC 3000

PHONE
0466 619 631

The post PLACE LEADERSHIP AWARD WINNER: Place Agency 2019 appeared first on Ex Animo.

Catching up with our wonderful Speaker Bernadette McClelland, who you may remember from our event One Woman Rising a few years ago!

Hello Angela, I’d love to help, I hope you and the Digital Women’s Network members are going well!

This email may help someone in the Digital Women’s Network for their sales team. The content is resonating and practical for the girls and guys who have to sell and don’t want to appear like ambulance chasers considering the environment.

During this time I’ve been running a 45 -60 minute group coaching on  ‘How To Sell Remotely When Nobody Wants To See You’

– No PPTs, No Breakout Rooms, No Big Sales Pitches – just me and whoever is on the call and the feedback has been great.  It was picked up by The CEO Institute and now being shared only with my clients, prospects, database and people I know – you are one of them. 

The request for me to run a couple more means I will be repeating it next week on Wednesday May 6^th at 10am…and I have included the Zoom Link below to click on and register if it was something that resonated.

If you have sales team members or colleagues you would like to be on the call, please forward them this email.

The 3 main distinctions people received were around:

• The ‘framing’ of the call to remove the awkwardness
• The necessity and how to transition your new positioning statements and
• The need to language your value to set yourself up for Q3/4
• And more…

Because of security issues, I’m asking everyone to register in advance for the session and here’s the link  –

https://zoom.us/meeting/register/tJArdu2vqTkqGNAFBcVLncfaeTd06wICwOI4

Hope you/they can make it. In the meantime, take care and speak soon.

Btw – this one is complementary 

Cheers,
Bernadette McClelland
us@bernadettemcclelland.com
https://www.linkedin.com/in/bernadettemcclelland/
+61 457 334 496
16 Angela’s Way, Sunbury, VIC 3429, Australia
https://www.youtube.com/watch?v=i1fFuEb2QYI

Join us at Digital Women’s Network in Melbourne

5, 171 Collins Street, Melbourne, Victoria, Australia 3000.
Email: hello@digitalwomensnetwork.com
Website:https://digitalwomensnetwork.com/

DIGITAL WHITE SPACE

READ MORE ABOUT US
https://helloexanimo.com/

CONTACT US
EMAIL
angela@helloexaninmo.com

ADDRESS
Level 5,
171 Collins Street, Melbourne VIC 3000

PHONE
0466 619 631

The post ‘How To Sell Remotely When Nobody Wants To See You’ appeared first on Ex Animo.

These shifts, which might have impacted your business, giving you a new perspective on the power of digital marketing and most importantly your brand equity. This time could have potentially damaged your company’s relationships with customers, particularly if they believed your brand should be slowdown-proof.

How do you know when it’s time to re-branding or reposition your business? If your company name is generic and similar to that of other businesses, you’re hurting your brand. If you have shifted focus and you need to now reset the future trajectory.

Rebranding can help your business stand out from your competitors’ by showcasing the things that make your company different and better. Even the best companies change their brand identity.

For example, did you know that Google started with the name “Backrub” or Accenture started out as “Andersen Consulting”?
Rebranding gives new life to outdated branding. Even the most successful businesses do.

Most recently we have had the pleasure to re-brand Performance Medicine a physiotherapy hub and Studio who supports performing artists across Australia and internationally.

If a company wants to outgrow their poor reputation. If your business is struggling to overcome a negative reputation, it’s time to give it a fresh start.
Sometimes, a business gets the opportunity to expand or target a new market. When that happens, the company needs to make sure that customers can still connect with the brands. Learn how we launched Multitap – a brand new product line from the giant American kitchenware Insinkerator into Australia market.

There’s a good possibility that your organisation would benefit from looking at your brand positioning and/or possibly re-branding, especially to improve your market position later this year.

Which is exactly what our client Verticali has just done, through their rebrand.. To be revealed June 2020!

Fortunately, we are experts in helping companies unlock the power of their brand position and the possibility of re-branding. But, first and foremost, we should explain why brand positioning should be a part of your core marketing strategy and be widely expressed in your digital communications arsenal:

What is brand positioning?
Please understand this term concerns the “how-to” of crafting marketing messages to fit well in the minds of your target market. You want consumers to think of your brand every time they need a product or service in your category. When you seek to define a brand, the goal is to create a distinct brand. The key is providing continuity via digital marketing techniques to drive awareness and maintain your position over time. Your brand’s unique selling proposition should be authentic, sustainable, and agile to support the future direction of the business and withstand major shifts in the economy.

Why is your brand position so important?
Over the years, we’ve helped many companies with repositioning their brand in the market and at times where appropriate re-branded companies. You want your target audience to understand why they should buy from your company. The brand selling propositions implanted in consumers/target market must be strong enough to help your brand increase its market share over time. The alternatives to growth are reaching a sales plateau or, worse, a decline in brand equity and sales.
If you don’t have a strong position, brand association, robust marketing strategy and or understand your customers, then you don’t have a secure business and or customer base. By a strong brand proposition, we mean that, when your buyers think of sneakers, they immediately picture your company’s athletic shoes. When there’s a weak brand association, consumers think of shoes manufactured by other firms.

Brand Equity
A common problem occurs when a business/firm or company doesn’t understand its brand equity. This term refers to the economic value of its brand perceptions. These differ from the real value of each good or service that a brand produces. Equity is earned over time by being market focused and customer focused. If the business doesn’t invest sadly all that hard work can be lost, take Kodak for example.

Revise Your Brand Strategy, Refresh, or Re-Brand
We’re here to help you revise your multi-brand strategy for the remainder of 2020. This means you can take this time to understand more about your customers, their perceptions of your brand, and the equity you own. This study provides you with the opportunity to either reposition, realign, or refresh the company in the minds of consumers. This is achieved through assessing existing messaging objectives and or through the evaluation of your brand position. It’s vitally important to get the consumer insight and formulate a strategy of how to increase your brand association if it has been damaged by COVID-19.
If your brand was already in trouble before the economic slowdown, then we might conduct new research into the current brand and map out the ideal brand territory. We are happy to share brand strategy examples that have worked for other companies. Just get in touch.

The Challenges of Creating a Brand
We understand it’s challenging to create a brand that holds up during economic uncertainty. We felt the effects on our own company. When we evaluate your current position and help you identify how to increase your market share with new initiatives, this process will include updating your brand positioning statement. This document helps everyone in the company as well as external stakeholders to understand how to strategically market the brand for higher economic returns. Brand positioning includes aggressively increasing consumers’ perceived values and real values of products/services.

We Can Help You Tackle Your Branding or Re-Branding Goals Today
At Digital White Space, we are focused on creating sustainable brands that are customer centric. Our marketing team has a long and successful history of refreshing brands, repositioning brands, and re-branding companies. Please get in contact with us to understand how we can help your business.
Learn more about our brand creation process here

READ MORE ABOUT US

DIGITAL WHITE SPACE

EMAIL; angela@helloexanimo.com

ADDRESS; Level 5, 171 Collins Street, Melbourne VIC 3000

PHONE; 0466 619 631

https://www.linkedin.com/in/angelamellak/

The post Have You Unlocked the Power of Re-Branding? appeared first on Ex Animo.

As of April 7, 2020, approximately 66% of businesses in Australia have reported a decrease in cash flow in the short time since the pandemic began.

The big question is, how are businesses going to get back on top post-Covid-19?

They will need to focus on their digital approach and most importantly, their website and digital marketing to transform their brick and mortar business to online e-commerce store.

Websites: Why Do You Need a Good One?

Since the onset of Covid-19, businesses in Australia have had an uphill climb. Nearly 40% of businesses now rely on the internet to satisfy their customer’s needs. More than ever before, they deliver products and focus attention on online services.

If you had to close your doors, you can still adapt your business, transforming the way you deliver services and create new opportunities. Starting with a clear digital marketing strategy. There are many simple strategies with the most simplest way you can focus on initially right now. This includes setting up your company information on Google My Business and Yelp. This is the most common and free tool to set up your business online. The goal is to guide people to your website rather than your brick and mortar storefront. It will demonstrate that you are doing your part to keep customers and yourself safe from COVID-19.

The trick is, you must have a website that is user-friendly enough for people to navigate. They have to be able to find the information that they would seek in your business setting, whether it is the products they need or the services they depend on. So what is the best practices for a good website development?

The Value of Good Web Development

When a customer visits your website, they are not there to waste the day. They are there with the hope that you can provide for their needs during this time when they are physically distancing. Your website has mere seconds to convince them that you are there for them. As a business, you have to understand that online, they are not restricted to your products or services. They have thousands of options. You have to focus on what will make your website best for them and best for their journey while there.

There are several factors to consider when building a user friendly and search engine optimisation website. They include:

• The Speed of Your Website. Does it load quickly enough? Or will the user have to deal with unresponsive web pages?
• The Usability of the Website. Do you have all the information they seek labelled clearly? Can they search for the information quickly?
• The Aesthetics of Your Site. Branding is key.
• The digital face of your business is so important to keep continuity. Bright flashing advertisements or wrong colour choices can make a potential customer click the other way. The website needs to be nice to look at if you want to keep clients happy.

Small Business Trends, reported that 93% of buyers say they focus on visual appearances of a website and 85% claim that the colour often influences their purchasing decisions.

Content Matters.

A content strategy is key to the success of a business online future. It flows from your customer’s journey- providing key information for people before and when they visit your website.
Your Contact Information. In a “brick and mortar” setting, people can get a sense of who they are dealing with through physical, face to face contact. They can ask for recommendations or advice from your employees or you. Today, that is not an option. To keep the experience personalised for customers needs, you can still invite them to contact you with questions or concerns. Covid-19 has not slowed phone calls, emails, and other contact options such as chatbot or message window.

Mobile Friendliness.

Even though people are at home, they still rely on their mobile devices. Can they view your site’s content easily with a mobile device? You can also test how friendly your website for free

If you are unsure of how to build a functional website that is A. aesthetically pleasing and B. provides an enjoyable user experience, whilst C. driving consumer sales, you can ask experts for help. It may be the key to staying ahead during and post this pandemic.

COVID-19 OFFER; For a limited time, get a complimentary social strategy when you bring your business online with us. Find out more now

How Much Do Websites Normally Cost?

A solid website that offers a good user experience is not usually cheap. Packages from many digital marketing companies and/or website agencies can range from $15k up to $100K. If you find someone or a company offering to build you a cheap website, you should know that they are likely inexperienced. This is not good when you depend on it to keep your head above water during these troubled times. In Melbourne, a good average cost for a high-quality website build ranges from $15-$30K. This is a fair price, but it is important to understand that the cost could go up depending on the complexity of the website you need.

The Best Practice for Website Development

When your business website matters most, you should choose a premium website approach and consider consulting with an experienced and proven Digital Marketing company with a key strength in web design. The company will know what it may take for you to get ahead and become relevant. The team should have a methodical process of creating an online experience for your customers and clients. A good website agency can help you with things like:
Accessing the Digital Opportunity for Your Business -Aka Customer Analytics
Website Design
Customer Journey Mapping
Digital Marketing Strategies
SEO and Google Analytics
Website Traffic
Conversion and Marketing Automation
Content Strategy and Creation
Photography and Video
Social Media Strategy
and More
With web design companies like Digital White Space, you will get everything you need to get on the path to digital success, even if you are on a limited budget. Simply contact us to learn more.

Case studies and examples of businesses with great websites:
We have compiled a list of businesses that we have successfully worked with over the years to launch their websites. You can find inspiration and learn a few tips and tricks to plan for your website projects:

• Properties and Estate industry websites
  
• Retail Website
  
• Education

WOULD YOU LIKE TO WORK WITH US? FIND OUT HOW WE CAN POSSIBLY HELP YOU?

READ MORE ABOUT US
https://helloexanimo.com/
EMAIL
angela@helloexanimo.com
ADDRESS; Level 5, 171 Collins Street, Melbourne VIC 3000
PHONE; 0466 619 631

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