Ashtons Realty
Ashtons Realty: Launching a Stylish and Purpose-Driven Property Management Brand with Ex Animo
Ashtons Realty, a start-up property management business, partnered with Ex Animo to establish a distinctive brand identity and successfully enter the competitive real estate market. With a focus on property sales and small renovations, Ashtons Realty needed a strong digital presence and a clear market positioning to attract clients. Ex Animo delivered a comprehensive brand and marketing strategy, including creating an SEO-optimised website, engaging social media campaigns, and a full suite of marketing materials. The brand’s feminine yet strong identity was created through creative design and personalized photography, highlighting the founder’s unique approach. The results were immediate and impactful: Ashtons Realty’s new brand identity resonated with the market, driving significant new business and establishing the company as a distinguished player in the industry. Through Ex Animo’s strategic and creative expertise, Ashtons Realty was set up for long-term success in the real estate market.
Ashtons Realty
Approach
Ex Animo began with an in-depth Discovery phase to understand Ashtons Realty’s vision and market potential. We crafted a comprehensive brand strategy that reflected the business’s unique values, followed by a detailed marketing plan to launch and grow the brand.
Strategic Execution
We developed a stunning, SEO-optimised website that showcased properties with style and purpose. The site was user-friendly, informative, and visually compelling, incorporating automated listings and rich content to engage potential clients.
Our creative direction emphasised the brand’s feminine yet strong identity, using a sophisticated colour palette and personalised photography to highlight the founder’s approach. We rolled out targeted social media campaigns on LinkedIn, Facebook, and Twitter, driving brand awareness and new business.
Key Deliverables
- Website: Functional, beautiful, and SEO-optimised, integrated with direct feeds from real estate portals.
- Social Media: Engaging campaigns that attracted followers and generated new leads.
- Marketing Materials: Professionally designed brochures, folders, and signage to reinforce the brand’s presence.
- Ongoing Support: Continuous marketing and digital support to ensure the brand’s sustained growth.
Results
The launch of Ashtons Realty was a resounding success. The brand’s fresh, modern identity resonated with the market, and the new website and marketing campaigns quickly attracted new business. Ex Animo’s strategic and creative expertise positioned Ashtons Realty as a distinguished player in the real estate market, setting the foundation for long-term success.
