Miss Gourmet & Co

Miss Gourmet & Co: Transforming a Local Store into a Thriving Online Gourmet Retailer

Ex Animo’s strategic rebranding and e-commerce solutions successfully transformed Miss Gourmet & Co from a local gourmet shop into a thriving online retailer. By emphasising the brand’s unique strengths—locally made, high-quality gourmet products—and creating a seamless, engaging online shopping experience, Ex Animo drove significant sales growth and expanded the brand into new markets. The rebrand positioned Miss Gourmet & Co as a top destination for gourmet gifts, with a strong, recognisable brand presence both locally and nationally. The result was a marked increase in customer engagement, corporate gifting opportunities, and overall market differentiation in the competitive gourmet food industry.

Miss Gourmet & Co wanted to elevate their brand and expand their reach by creating an exceptional online shopping experience. Partnering with Ex Animo, they set out to transform their physical store into a dynamic digital platform, focusing on their unique, locally made gourmet products. The primary objective was to drive sales of their signature hampers and establish the brand as the go-to destination for gourmet gifts.

DATE2016-2017
OPPORTUNITYRebranding & E-commerce Expansion
INDUSTRYGourmet Food Retail

Miss Gourmet & Co

Challenges

  • Limited budget and resources
  • Competing against larger, established online hamper companies
  • Overcoming the misconception that the store was just a candy or tea shop

Objectives

  • Boost sales of gourmet hampers and cheese platters
  • Expand into corporate gifting and build loyalty programs
  • Establish brand recognition locally and nationally
  • Develop a strong, engaged customer database

Approach

Ex Animo took a strategic approach to rebranding Miss Gourmet & Co, starting with the creation of a compelling brand story that resonated with their target audience. We developed a stunning, user-friendly WordPress website integrated with Shopify, designed to showcase their gourmet products and drive online sales. The site emphasised the brand’s unique value proposition—locally made, high-quality gourmet products.

To support the online launch, Ex Animo crafted targeted social media campaigns, driving traffic to the new site and building brand awareness. We also designed marketing materials that reinforced the brand’s identity and appeal, ensuring a consistent message across all channels.

Results

  • Sales Growth: The rebrand and e-commerce expansion led to a significant increase in online sales, particularly in gourmet hampers and cheese platters, exceeding initial projections.
  • Brand Recognition: Miss Gourmet & Co quickly became known as a top destination for gourmet products, gaining recognition both locally and nationally.
  • Customer Engagement: The new website and social media campaigns attracted a substantial increase in customer engagement, with a growing database of loyal customers.
  • Corporate Gifting: The brand successfully expanded into the corporate gifting market, securing multiple large orders from businesses looking for unique, high-quality gifts.
  • Market Differentiation: Miss Gourmet & Co differentiated itself from competitors by emphasising its locally made, artisanal products, carving out a niche in the gourmet retail market.