Mira Hair Studio
Mira Hair Salon: Transforming a Local Salon into a Thriving Business with Ex Animo’s Rebranding and Digital Strategy
Mira Hair Salon, a boutique salon with a vision for growth, partnered with Ex Animo to elevate its brand and expand its business. The goal was to create a cohesive and compelling brand identity that reflected the owner’s unique style and vision, attracting new clients and positioning the salon for future opportunities.
Approach
Ex Animo began by reimagining the Mira Hair Salon brand, starting with the creation of a sophisticated logo and a vibrant colour palette that encapsulated the owner’s vision. We designed and developed a sleek, user-friendly website that showcased the salon’s services and style, optimised for SEO to attract new clients.
Our team also crafted all digital and physical assets, including eye-catching signage, stylish flyers, and targeted local area marketing materials. To further drive the salon’s growth, we conducted a series of successful social media campaigns, engaging the local community and building a strong online presence.
Additionally, Ex Animo provided interior design consultation to ensure that the salon’s physical space aligned with the newly established brand identity, creating an environment that was both welcoming and reflective of the salon’s ethos.
Results
The rebranding and digital strategy were a resounding success. Mira Hair Salon experienced a significant influx of new clients, leading to increased business opportunities. The strong brand identity and enhanced online presence also attracted the attention of another business, resulting in a strategic merger that positioned Mira in a more lucrative area.
This transformation not only solidified Mira Hair Salon’s place in the market but also set the stage for continued growth and success in the beauty industry.
Conclusion
Ex Animo’s comprehensive rebranding and digital strategy for Mira Hair Salon demonstrated the power of cohesive brand identity and targeted marketing. By aligning every aspect of the salon’s presence—from digital assets to physical space—with the owner’s vision, Ex Animo helped Mira Hair Salon achieve remarkable business growth and new opportunities for expansion.
