Illuminated Story

Empowering a Start-Up: How Ex Animo Launched Illuminated Story with a Strong Digital Presence and Strategic Branding.

Ex Animo was crucial in establishing Illuminated Story as a new and innovative start-up in the training and development industry. By creating a compelling brand identity and an optimized digital platform, Ex Animo helped Illuminated Story launch successfully, positioning it to connect effectively with industry leaders and clients. Through a strategic approach to website development, content organization, and SEO, Ex Animo ensured that Illuminated Story entered the market with confidence and a strong digital presence.

DATE2018 - Current
INDUSTRYTraining and Personal Development
WEBSITEilluminatedstory.com.au

Illuminated Story

About

Illuminated Story is a start-up founded to support leaders and industry figures in delivering their business narratives with pride, passion, and confidence. With over 25 years of combined experience in business, marketing, and sales, the team behind Illuminated Story brings a wealth of expertise to the training and development sector.

The Challenge

As a new start-up, Illuminated Story needed a strong digital presence to introduce its brand to the market and attract its target audience. The challenge was to create a website that not only conveyed the brand’s unique value proposition but also provided a seamless user experience, was mobile-friendly, and optimised for search engines. Additionally, the website had to be equipped with a functional booking system to streamline client engagement.

The Ex Animo Transformation

Ex Animo supported Illuminated Story from the ground up to establish a robust online presence. The following key strategies were implemented:

  • Brand Development and Website Creation: Ex Animo designed a visually appealing, SEO-optimised WordPress website tailored to the needs of Illuminated Story’s target audience. The website was built to be fully responsive, ensuring a consistent experience across all devices, particularly mobile, which was crucial for a start-up looking to make a strong first impression.
  • Content Strategy and Organisation: Recognizing the importance of clear communication for a new brand, Ex Animo reorganised and structured the website content to highlight the services offered by Illuminated Story. This included the creation of a news blog section to establish thought leadership in the industry from the outset.
  • Social Media and Booking Integration: Ex Animo integrated social media platforms directly into the website, allowing for easy content sharing and interaction. A booking system was also implemented to facilitate seamless event and workshop registrations, complete with a secure payment gateway.
  • SEO and Analytics Implementation: To ensure visibility in a competitive market, Ex Animo optimized the website for search engines, enabling Illuminated Story to rank well in search results from day one. Google Analytics was also integrated to provide insights into user behaviour, helping the start-up to refine its digital strategy over time.
  • User-Centric Design and Management: The website was designed with user experience in mind, featuring an intuitive layout and easy navigation. Ex Animo also provided the tools and training for the Illuminated Story team to manage and update the website independently, ensuring long-term sustainability.

Results

Thanks to Ex Animo’s strategic approach, Illuminated Story launched with a strong and compelling digital presence. The website has become a central tool for client engagement, offering a seamless experience that reflects the brand’s professionalism and expertise. The start-up has successfully entered the market, attracting attention and building credibility from the beginning.

Illuminated Story is well-positioned to grow and succeed in the training and development industry with a well-optimised website and integrated digital tools.