Hendrx Hair Co. needed a brand makeover that would clearly communicate its values, engage customers more effectively, and streamline its operations—particularly in managing bookings. The salon also aimed to join the prestigious Aveda network of salons, which required a cohesive brand identity and seamless integration with Aveda’s systems. The challenge was to create a strong, consistent brand presence across all touchpoints, ensuring that the salon could attract and retain customers while maintaining booking consistency.

Ex Animo embarked on a strategic and creative journey to rebrand Hendrx Hair Co., focusing on building a brand that resonated with its target audience and aligned with the standards of the Aveda network:

• Brand Development and Assets Creation: Ex Animo began by developing a fresh, modern brand identity that reflected the salon’s commitment to quality and style. This included creating all necessary brand assets, such as a new logo, color palette, and visual elements, that would be used across the salon’s marketing materials and digital platforms.
• Website Development and Integration: Ex Animo designed and launched a new, user-friendly website that showcased Hendrx Hair Co.’s services and brand story. The website was integrated with Aveda’s network, ensuring that the salon could leverage Aveda’s resources and maintain a consistent brand presence. The site also featured a seamless booking system, allowing customers to easily schedule appointments online, which helped the salon achieve greater booking consistency.
• Social Media Strategy and Approach: To build a strong online presence, Ex Animo developed a comprehensive social media strategy that highlighted the salon’s unique offerings and brand ethos. The strategy included content creation, posting schedules, and engagement tactics to increase customer interaction and expand the salon’s digital reach.

With the strategic plan in place, Ex Animo executed the following solutions to ensure the successful rebranding of Hendrx Hair Co.:

• Clear Brand Communication: The new brand identity communicated Hendrx Hair Co.’s values and services, making it easier for customers to connect with the brand. This clarity in communication helped build a stronger, more loyal customer base.
• Enhanced Customer Engagement: The website and social media strategy worked in tandem to engage customers more effectively. The easy-to-navigate website, integrated with a booking system, ensured customers could effortlessly interact with the salon, leading to better customer satisfaction and retention.
• Booking Consistency: Integrating a streamlined booking system on the website allowed for consistent and reliable appointment management. Customers appreciated the convenience, which led to fewer missed appointments and a more predictable booking schedule for the salon.
• Aveda Network Integration: Joining the Aveda network was a significant milestone for Hendrx Hair Co., and the rebrand was crucial in making this possible. The new brand identity and website integration with Aveda’s systems ensured that Hendrx Hair Co. aligned with Aveda’s high standards, enhancing the salon’s reputation and market position.

The rebranding of Hendrx Hair Co. by Ex Animo delivered substantial results:

• Stronger Brand Identity: The new brand identity clearly conveyed the salon’s commitment to quality, helping to attract a broader customer base and build brand loyalty.
• Increased Customer Engagement: The social media strategy and user-friendly website led to higher levels of customer interaction and engagement, driving both online and in-salon traffic.
• Improved Booking Management: The seamless booking system improved appointment consistency, reducing the likelihood of missed or double-booked slots and enhancing the overall customer experience.
• Successful Aveda Network Integration: The rebrand enabled Hendrx Hair Co. to join the Aveda network successfully, aligning the salon with a prestigious global brand and opening up new opportunities for growth and collaboration.