Performance Medicine

Performance Medicine, a well-established name in physiotherapy, faced the challenge of revamping its brand image & relaunching without losing its essence. The goal was to highlight Performance Medicine’s pioneering role in vocal physiotherapy & its esteemed clientele in the performing arts industry.

Ex Animo collaborated closely with Annie, the founder & her team to craft a brand image & strategy that reflected the core values of Performance Medicine while giving it a fresh and modern look. The project included developing a comprehensive communication strategy, planning the launch & creating all brand assets, including a new website, Interior design, signage & social media platforms.

• Limited Time: A tight schedule for rebranding & a relocation.
• Unique Brand Proposition: Clearly defining and communicating the unique value of Performance Medicine.
• Limited Resources: Efficiently utilising available resources.
• Website Issues: The previous website lacked clear direction, had poor design, was not user-friendly & had no integration with social media, leading to a lack of ROI.

• Position Performance Medicine as a pioneer in Vocal Physiotherapy.
• Establish Performance Medicine as the go-to physiotherapy clinic for dancers and artists.
• Increase clientele from the performing arts industry.
• Expand the overall studio clientele.
• Highlight the range of classes offered & the expertise of physiotherapists & doctors within the studio.

To achieve these goals, Ex Animo developed a compelling brand story to support Performance Medicine’s high-end positioning. This story was brought to life through various channels, including:

• Video Production: Capturing the essence of Performance Medicine’s services, back stage
• Digital Marketing: Leveraging online platforms to reach a wider audience.
  Photography: Showcasing the clinic’s state-of-the-art facilities & vibrant diverse community.
• Social Media Strategy: Creating engaging content to build brand awareness & connect with potential clients.
• Website Development: Designing a user-friendly, visually appealing website with clear navigation & integration with social media.

The rebranding & relaunch of Performance Medicine positioned the clinic as a leader in vocal physiotherapy and the go to choice for producers of broadway shows, dancers & artists. The new website & digital strategies significantly increased user engagement & client inquiries, leading to a broader clientele base. The successful launch event also garnered positive community attention, further solidifying Performance Medicine’s reputation in the industry.

On the 25th of December we were delighted to launch Performance Medicine. We launched Performance Medicine’s website, introduced new brand logo and shared the re-positioned brand language.

We were delighted by the response, the logo cahnge was extremely well recieved and the new brand design colors and language provided a fresh new look to the brand which we had worked so hard for.

The website was now more comprehensive with clear navigation and easy to book options. The brand showcased their Unique Propisition through videos and interviews crafted to enhance the premium position they enjoyed in the world of Performing Arts.

• New Brand look and feel
• Increased classes, courses and new direction for the brand to grow in.
• Clear brand proposition

Out grew all competitors on social media platforms, creating engaging content which saw increase month on month following across all channels including;

1. Facebook
2. Instagram
3. Pinterest
4. Youtube

• Crafted a fit for purpose and SEO friendly WordPress Website complete with News blog,
• Full social and website management including content marketing, crafting engaging monthly articles and blogs – Featuring Guy Grossi recipes and interior styling
• We developed the full brand tone of voice, brand assets, video and Guy Grossi. Tapping into the Italian herritage we utilised all associated brands for the launch and included key messages, dark sexy black and vibrant orange colours to enhance the appearance
• We developed all content for a premium digital presence
• Augmented Reality mobile application
• User tested and ongoing management of content and structure to ensure website was supporting retailers and guiding users to retail sites to purchase products
• Incorporated social media and contact areas easy to navigate
• Developed a user-friendly and intuitive for ongoing management
• Implemented Google Analytics and heat mapping tools to observe user behaviour and top performing pages
• Supported retailers by creating a dedicated retail link page with key contact details for each retailer
• Ability to easily update blog content and connect to Social Media Facebook, Instagram and Pinterest