About us

“Ex Animo – Where understanding meets strategy & passion drives success”

Optimism & heart

Our why

In today’s fast-paced world, having a strong, consistent & authentic brand is key to standing out in today’s competitive market. 

That’s why we’re evolving from being a digital marketing agency to a partner that helps you build & grow your brand from the ground up. Our aim is to go beyond just digital marketing services & help you create a powerful brand that truly resonates with your audience & supports your long-term business goals.

Ex Animo is latin for “from the heart”, Ex Animo represents two core ideas embedded in all that we do & all that we are.

Firstly, we are firm believers that you can make all the rational arguments you like, but if you don’t move people, you won’t get anywhere, &, secondly, that the only thing that matters is everything.

We are committed to transforming the business landscape with a heartfelt approach that resonates & inspires. Our work is infused with energy, passion, confidence, creativity & authenticity.

Our vision

Driven by the power of possibility, we create meaningful & impactful experiences for every brand we collaborate with. We aim to transform how businesses market themselves, driving innovation, growth, market expansion, & increased sales.

  • We are people with heart.
  • We want to work with those with heart.
  • We love to create brands with heart.
  • We believe that the most important thing is everything.

Our mission

Our mission is to empower organisations to see the world through their customers’ eyes, using insights to build impactful brands both creatively & authentically.

Join us on a journey of innovation + discovery, where the possibilities are endless + the passion is palpable.

The team

Angela Mellak MCIM

Angela Mellak

The visionary Marketing Strategist & Founder of Ex Animo, is a passionate advocate for exceptional customer experiences. With… Continue Reading

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Adrian

Adrian

Adrian is a true unicorn in the digital world, seamlessly blending technology, digital development, brand, & creative design…. Continue Reading

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Kelly Dang

Kelly

Dedicated & Goal-Driven: As a passionate marketing enthusiast with a strong focus on digital marketing, kelly is always… Continue Reading

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Justin

Justin

With over 20 years experience, Justin is able to deliver creative solutions for brands & clients that capture… Continue Reading

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Hasnain

Hasnain

Hasnain is our google SEO search king, qualified in marketing & business Hasnain has been behind some of… Continue Reading

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Paul Edwards

Paul

Paul has over 25 years’ experience in helping brands communicate, connect & engage with audiences of every size… Continue Reading

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Colby

Colby

With over 20 years in business management, sales, design & brand development across global businesses. Creative & very… Continue Reading

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Our Values

Passion

We infuse every project with electrifying energy, boundless enthusiasm, & unwavering dedication. Our passion drives us to shatter expectations & deliver mind-blowing results.

Creativity

Creativity fuels our fire. We constantly think outside the box, crafting innovative solutions that captivate and engage.

Authenticity

We build genuine connections and communicate with refreshing honesty. Authenticity is our foundation for trust and lasting relationships with clients and their audiences.

Collaboration

Teamwork is in our DNA. We collaborate closely with clients and partners, achieving shared goals and creating impactful outcomes together.

Excellence

Excellence is our standard. From strategy to execution, we are committed to top-tier quality and continuous improvement.

Innovation

We harness the power of possibility, always exploring new ideas and technologies. Innovation keeps us ahead in the dynamic digital world.

Respect

Respect and dignity are cornerstones of our culture. We foster an inclusive, supportive environment where creativity and collaboration thrive.

Customer Centricity

Our strategy centers on understanding and meeting our clients’ customers’ needs. We create meaningful, memorable experiences that resonate deeply.

Integrity

We maintain the highest standards of integrity. Ethical practices are non-negotiable, ensuring strong, trustworthy relationships with our clients.

Growth

We are driven by growth and success—of our clients, our team, and our company. Through continuous learning and adaptation, we help brands reach their full potential.

“Ex Animo – Dedicated to passionately transforming brands”

Strategy services:

BRAND & MARKETING STRATEGY

  • Brand,
    • Brand strategy
      • Brand workshop & discovery
      • Brand story
      • Naming strategy & architecture
    • Brand positioning
    • Rebranding
  • Marketing strategy
    • Business workshop & discovery
    • Stakeholder interviews
    • Customer research & interviews
    • Business audit
    • Customer journey mapping
    • Strategic planning
    • Digital strategy
    • Social media strategy
  • Digital strategy
    • Strategy & management
    • Advertising & SEM
  • Social media
    • Social content creation
    • Full account engagement
    • Influencer management
    • Advertising & optimisation:
    • Reporting across social media platforms;
      • Instagram
      • Facebook
      • LinkedIn

Creative services;

DESIGN & CREATIVE

Services include:

  • Graphic design
    • Social media creative
    • Brand look & feel
    • Brand identity & logo
    • Graphic design
    • Signage design
    • Packaging design
    • Brochure design
    • Stationery design
    • Point of sale design
    • Brand style guide
    • Hotel collateral & branding
  • Advertising
  • Campaign creative
  • Overarching creative & design
  • Video filming
    • Scripting management
    • Producing
    • Video editing
  • Photography
    • Campaign photography
    • Product photography
    • Portrait photography
    • Architectural

Digital services;

TECHNOLOGY & DIGITAL EXECUTION

Services include:

  • Website design
  • Website coding
  • Mobile app ; IOS & Android
  • Video editing
  • Animation
  • E-commerce
  • Adwords
  • SEO

Welcome to a new era, where creativity meets strategy, & innovation knows no bounds. This is not marketing as usual—this is the future of engagement.

Say Hello To Ex Animo