The way we work

“The way we work: crafting impact with heart & insight”

The way we work & philosophy

“First, we seek to understand.” This customer-centric mindset, combined with global expertise, allows us to transform businesses through strategic marketing, branding & digital communications.

With over 20 years of supporting inspirational leaders & businesses worldwide, we have created a best practice framework coined MEASURE, embodying our approach to feel more, care more, stay curious & be both smart & spirited.

At Ex Animo, we build partnerships based on respect, passion, care & authenticity. We collaborate with clients on an ongoing basis, ensuring their marketing & technology investments align with current customer insights & business strategies.

  • 01

    DISCOVERY

    We seek to understand first through out our discovery phase, starting with the business, “how” the business will make a difference to the industry & to their ideal customers. Conducting an audit of the business & marketing objectives, understanding the competitive attributes & strengths. Reviewing all current plans, marketing activities & research into the landscape & competitors in order to provide a clear situation analysis.

  • 02

    BRAND IMMERSION

    Brand Strategy, identity positioning & exploration stage. We conduct a competitor brand audit, immerse ourselves into the business’s culture, customer behaviour and map out what the brand currently stands for, its core values and tone of voice.

    To craft the Brand’s positioning & the business’s“why” it delivers value, outlining brand architecture, tone of voice & creative territory for the brand.

  • 03

    CUSTOMER JOURNEY MAPPING

    State of Play, through traditional analytic & digital research, assessment & workshops, we are able to get to the core of how & when customers are being engaged, from awareness to search, nurture, transaction & beyond.

    We are able to then provide the Ideal customer Journey map, creating personas, outlining internal process & aligning departments to provide a “how to” best serve & engage with customers.

  • 04

    STRATEGIC PLANNING

    “How do we get there” ! The development of a strategic game plan which outlines all marketing online & offline opportunities & how to communicate the unique attributes of the client’s brand, product or service. Combining the output from the previous phases this includes action, resource & 6 or 12-month communications plan, complete with details specific tools & platforms that can increase digital traffic, new channels & referrals, rewards loyalty, decreases attrition & increases sales.

  • 05

    CREATIVE & DIGITAL EXECUTION

    This is where we come into a league of our own, developing the right assets using the perfect medium underpinned by the power of creative & delivered through; digital communications, social media, campaign creation, graphic design. We use the customer insights from the customer journey strategy to create user experiences in the development of a website or digital platforms. We love to tell a brand story through all communications on & off line supported by photography, videography, events, podcasts & video.

  • 06

    MANAGEMENT & OPTIMIZING

    To get the best digital impact & results, we become an extension to a client’s business by providing high-end, long-term marketing support. Our team are responsible for managing, planning, activating, engaging & executing all briefs through the 12-month promotional plan. This includes liaising with media, creative, digital, designers, key stakeholders & third parties to deliver on creative outputs. Progress is everything, so we will conduct weekly meetings & collaborate with sales & internal teams, as well as arranging quarterly reviews to ensure the plan is on track & achieving a suitable return on investment. We will drive the agreed activities whilst developing appropriate digital elements to align with the business objectives. This involves monitoring & providing all-digital reporting, EDM’s & the set up of SEM, SEO & social media profiles & campaigns.

Welcome to a new era, where creativity meets strategy, & innovation knows no bounds. This is not marketing as usual—this is the future of engagement.

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