Jnan Amar Polo Club
Driving Engagement: How Ex Animo Crafted a High-Impact Promotional Website for Jnan Amar Polo Club's Charity Event.
Ex Animo collaborated with Jnan Amar Polo Club to develop a promotional website for their annual charity polo match and booking platform located at the Ritz Carlton Residents and home of Marrakech Polo Club in Marrakech. The goal was to create a compelling online presence that not only highlighted the charity event but also promoted the club itself, driving engagement and interest in both the event and the venue. Despite facing time constraints and limited resources, Ex Animo successfully delivered a fully responsive and visually engaging website supported by a strategic social media campaign that contributed to the event’s success.
Jnan Amar Polo Club
About
Jnan Amar Polo Club, located just 20 minutes from Marrakech, is a premier polo venue set within a 50-hectare estate. The club features a world-class polo field, stables, and a luxurious club lounge, hosting numerous international tournaments annually. The club is the heart of the Jnan Amar Polo Resort, known for its sports and hospitality excellence.
The Challenge
Jnan Amar Polo Club required a promotional website to showcase its annual charity polo match, an event designed to raise funds for the Fondouk Foundation and increase the club’s visibility. The challenge was creating a website that would effectively attract and engage potential attendees while promoting the club’s amenities and reputation. The project needed to be completed within a short timeframe, requiring efficient execution of both the website and an accompanying digital marketing strategy.
The Ex Animo Transformation
Ex Animo worked closely with Jnan Amar Polo Club to deliver a high-impact promotional website and digital strategy. Here’s how the project was brought to life:
- Promotional Website Design and Development: Ex Animo designed a visually striking and user-friendly website highlighting the charity event and the Jnan Amar Polo Club. The website was fully responsive, ensuring an optimal viewing experience across all devices. The site featured detailed information about the charity match, the club’s facilities, and the causes it supports, making it a key tool for promotion and engagement.
- Integrated Social Media Campaign: To amplify the reach of the promotional website, Ex Animo developed a comprehensive social media strategy. This included regular updates and promotional content on platforms such as Facebook, Instagram, and Twitter, driving traffic to the website and encouraging ticket sales.
- Event Promotion through Blogs and Social Posts: Ex Animo created and managed blog posts and social media content that underscored the significance of the charity event and the offerings of Jnan Amar Polo Club. These efforts were aimed at both building excitement around the event and positioning the club as a premier destination for polo and other high-end events.
- Setup for Bookings: Ex Animo integrated an Eventbrite page specifically for the charity match, simplifying the booking process for attendees. This integration allowed for easy ticket reservations, contributing to the event’s successful turnout.
Results
The promotional website and accompanying digital strategy were highly effective, generating significant interest in both the charity event and the Jnan Amar Polo Club. The website was a central hub for information and bookings, while the social media campaign ensured widespread visibility. The event was a resounding success, funds raised, strong attendance and increased awareness of the Jnan Amar Polo Club as a premier venue.
