Miravor Property Group
Miravor Property Group: Transforming Market Presence Through Strategic Rebranding and Digital Marketing
Ex Animo’s comprehensive approach to brand strategy and digital marketing successfully revitalised Miravor Property Group’s market presence. By aligning the brand’s messaging and visual identity with its sustainability and community core values, Ex Animo developed a cohesive marketing strategy that included a new SEO-optimised website, engaging content, and targeted social media campaigns. This transformation not only increased Miravor’s online visibility and engagement but also positioned it as a leading player in the property development industry, paving the way for continued growth and success.
Miravor Property Group, a family-owned business with deep roots in their community, sought to elevate their brand and improve their market presence. Named after the farm where the director’s family was raised, Miravor aimed to instil the same sense of community and environmental responsibility in their developments. With multiple projects underway across Victoria, they turned to Ex Animo for a complete brand refresh and marketing strategy.
Miravor Property Group
The Brief
Miravor Property Group sought a full-scale rebrand and a comprehensive go-to-market strategy to reposition itself in the competitive property development market. With no previous digital footprint or focused marketing efforts, they needed a clear, cohesive approach to enhance their brand visibility and market reach.
The Challenges
- No existing digital presence
- Limited market awareness despite established projects
- Need for a unified brand across diverse projects
Objectives
- Develop a strong brand with a clear value proposition
- Create an intuitive, user-friendly website
- Produce engaging content and marketing materials to support both commercial and residential projects
- Implement a strategic plan to drive targeted traffic and increase brand recognition
Approach
Ex Animo began by conducting a thorough business audit and competitive analysis. We crafted a brand strategy emphasising Miravor’s core values, sustainability, and commitment to the community. Our team then developed a comprehensive marketing plan, including a new website built on SEO principles, complete with integrated blog and marketing automation.
The creative execution involved developing all necessary digital and physical assets, including signage, flyers, and social media content. Architectural photography played a key role in showcasing Miravor’s past and current projects, highlighting key features and the lifestyle offered by each development.
Results
The rebranding and marketing strategy implemented by Ex Animo successfully repositioned Miravor Property Group in the market. The new website and targeted social media campaigns significantly increased online visibility and engagement, driving new business opportunities. The brand refresh highlighted Miravor’s commitment to sustainability and community, resonating strongly with both commercial and residential clients.
