In a time of a changing buyer landscaper, pre-sale engagement has changed dramatically. Buyers used to have very limited information, now they have more than they can even use. If you don’t want your marketing message to get ignored, it needs to be more targeted and personal than ever before. Nurturing leads with relevant content is now a requirement.

THE DIGITAL MARKETING PROBLEM

“The average sales cycle has increased 22% over the past 5 years due to more decision makers being involved in the buying process” 

MARKETING SHERPA 2018

From the start of the buying sales cycle to closing the sale, there are several roadblocks businesses need to overcome :
Not enough leads to feed the sales funnel
No easy way to qualify leads.
No way to effectively nurture leads
Big gaps in follow-up from the sales team.
Can’t see where the leaks in the pipeline are
Don’t know which tactics are driving revenue

Only 27% of leads sent directly to sales are qualified.” – MARKETING SHERPA 2018

A PREVIEW OF MARKETING AUTOMATION

Marketing Automation is a set of tools that let companies:

• Generate more leads by identifying anonymous web visitors and capturing them with forms, so your sales funnel stays full
• Increase number of qualified leads by nurturing all leads with personalised content
• Drive more sales by identifying sales-ready leads for the sales team, and helping them follow up as fast as possible
• Improves up-selling and cross-selling by developing and retaining existing customers
• Enables marketing teams to see comprehensive ROI for every marketing tactic by tracking the entire sales process from end-to-end

THE DIGITAL MARKETING SOLUTION

With automation, it is easier to sail through the roadblocks as it gives you several tools to enhance your sales funnel at each stage :

• Fill your sales funnel by capturing leads with great content gated by dynamic forms.
• Identify highly interested and sales -ready leads with lead scoring.
• Develop leads that aren’t sales-ready by automatically putting them on nurturing campaigns. Instantly notify salespeople about leads that are ready to buy.
• See exactly when leads fall out of your pipeline and take action.
• Know which tactics are driving revenue with end-to-end ROI (RETURN ON INVESTMENT)

SO WHAT’S THE DIFFERENCE BETWEEN THE CRM YOU ARE CURRENTLY USING AND MARKETING AUTOMATION TOOLS?

APPLICATION OF MARKETING AUTOMATION TO B2B COMPANIES

In nearly all cases, the high revenue per sales transaction (RPU) of the typical B2B company justifies the relatively small spend on marketing automation. Every sale is worth thousands and every lead is worth hundreds of dollars. Typical B2B companies spend hundreds of thousands, or millions, of dollars on sales salaries and lead generation activities. Therefore, it is extremely important to identify every lead and convert each of these leads into sales at the highest rate possible.

Marketing automation drives more qualified leads and collects valuable sales intelligence to improve closing rates. These efficiencies are incredibly valuable to your B2B clients

APPLICATION OF MARKETING AUTOMATION TO B2C COMPANIES

Marketing automation present B2C companies with a different set of value propositions, but without a doubt, the benefits of marketing automation for B2C companies can be equally impressive.

The ability to segment customers and automate near one-on-one communication will drive more sales. While all the analytics a marketing automation tool captures will help eliminate waste, refine messaging and prove ROI.

In summary, marketing automation is a must have for today’s business to generate more revenue by increasing qualified leads and getting ahead of the competition.

KEEN TO SEE HOW THIS CAN WORK FOR YOU? LETS HAVE A CHAT TODAY!

EMAIL; [email protected]
READ MORE ABOUT US
https://helloexanimo.com/
ADDRESS; Level 5, 171 Collins Street, Melbourne VIC 3000
PHONE; 0466 619 631

Back in the early days of digital marketing, marketers performed the ritual of pulling down raw log files from servers to learn insights about where people came from, what pages they visited, what actions they performed and so on. While the rise of Google and various digital tools have helped us overcome such primitive problems, the challenges faced by marketers in today’s buyers landscape have changed a great deal.

Buyers today have more information than they can even use. They are followed by ads everywhere they go on the web. It is not enough for a business to have an online presence. To get enough leads to feed their sales funnel, they need to deliver relevant content to their target audience. moreover they need to build a relationship that the customer buys into. If businesses don’t want their marketing message to get lost or ignored in a sea of competitors, it needs to be authentic and more tailored and personal than ever before.  Customers are seeing through the Blogger networks who post for $$.

To achieve this we need to begin with the customer Journey, understanding what is the process of engagement for our customers, across all off and online channels. Then we can understand the opportunities available to engage. While personalisation is becoming essential to drive more sales, it is impossible to manually track down each visitor to a website, identifying them and then sending out relevant messages at a relevant time.

This is where marketing automation comes into picture. Marketing automation platforms, when fed with the right tasks and actions can increase lead generation by up to 5 times while decreasing the manual effort. Marketing automation lets companies achieve a host of different objectives ranging from generating more leads by identifying anonymous web visitors and capturing them with forms, to increasing number of qualified leads by nurturing all leads with personalized content, driving more sales by identifying sales-ready leads for the sales team, and helping them follow up as fast as possible, to improving up-selling and cross-selling by developing and retaining existing customers, and finally seeing a comprehensive ROI for every marketing tactic by tracking the entire sales process from end-to-end.

Proving ROI is an ongoing pain point for marketers, so it’s no surprise that 45% of agencies rely on marketing automation platforms to show ROI and 42% use marketing automation to measure performance for both their own marketing efforts and those of their clients. Nearly 90% of agencies say their marketing automation strategy is successful. *source sharpspring

Then again, there is the mammoth task facing agencies and companies while making the leap to marketing automation : implementation and ease of use.

While there is less manual effort required once the platform is well set up, it does take some expertise and resource to implement and integrate a company’s current processes into a new platform. Dedicated staff time is also required to monitor the results on an on-going basis and aligning objectives accordingly. It is not enough to purchase and install an automation software without feeding it with the right instructions from time to time. E.g. in regards to email marketing, while the software can personalise the content of an email and automatically trigger sending based on certain actions performed by a user, a marketer would still have to construct the email and set new triggers from time to time to prevent periods of no contact.

Marketing is notorious for being difficult to report on, from what’s working and what isn’t, to the ROI of a particular campaign. By capturing every lead that comes in, whether by phone or by form, you’ll have 100% attribution across the board. Among some of the most valuable features of marketing automation are analytics and reporting. Analytics is also the number one need that drives companies’ search for marketing automation. With all your digital assets under one hood, report generation becomes easier and consistent.

In summary, companies that invest initially in understanding their customer engagement opportunities through mapping out the journey, and allocate a part of their marketing budget to automation, can increase their ROI manifold.

CONTACT US
EMAIL
[email protected]

ADDRESS Level 5, 171 Collins Street, Melbourne VIC 3000

PHONE 0466 619 631

Google Adwords is all About Great Copywriting to Increase Conversions

We’ve all been there before. Whether setting up a new account or fine-tuning an existing one, analysing the performance of your client’s Adwords involves a lot of measurements. In an ideal world, you want your campaigns to hum along without too much of your own time spent tweaking and testing.

Anyone who manages successful SEM campaigns will have a great system in place that spends on the right keywords, doesn’t overspend too early in the month, and shows ongoing improvements in conversions, including timely advice on what competitors and Google are doing.

However, although the tools are there for PPC guns to maintain incredible quality control on their client’s campaigns, there is also a fundamental aspect of any ad that will triumph over anything you do once the ads are running: compelling copy.

Opportunity in a Time of Intense Competition

In a world where every brand is trying to grab our attention and be memorable, the need for great Adwords copy has never been higher. But the challenge has also never been harder to cut through the noise and grab that piece of the market which will make your client’s over the moon.

Google says that “To effectively reach potential customers, your text ads should be specific, relevant, attractive and empowering.”

With recent changes to Google’s expanded ads structure in late 2016, there’s never been a better time to get creative, think big and cut loose with your ads.

Put Your Thinking Cap On

The two 30 character headline format presents a perfect opportunity to supplement or enhance your initial offering. Here are four tips to get you started:

1. Highlight the value, distinctiveness and basic awesomeness of the product or service you’re writing for. If you don’t know this, you probably shouldn’t be managing the client’s Adwords!
2. Get personal as well with “you”, “your”, “yourself” in the headlines and appeal to user emotions. People love feeling special.
3. What are they truly looking for and how are you answering their specific needs with your two headlines?
4. Don’t just sound like a carbon copy of your nearest competitor, so check what they’re saying too and look for semantic variations which draw people’s attention.

The 80 character (up from 30) description texts are where advertisers can inject personality to their ads. We’ve found this space is enough to create a unique tone-of-voice and engage with users on a more human level. Don’t underestimate the power of being clever, a little provocative or using a pop-culture reference. Entertain people and they’ll warm to your client’s brand immediately.

Now Put it to the Test!

Of course, there’s no point in learning about how to write great copy for ads without testing them to find out which one works best. You may be the copywriter and you get to speak to the audience in the way you think will best reach them, but the audience will decide on which ad does that best, every single time.

And if your ad happens to increase clicks but not conversions, you may have a problem with the content or UX on the landing page URL. There is such a thing as an ad that is too well written.

Put in the Time and Expertise

We make sure to invest a suitable number of hours every month to the copy we create for our client’s, as we’ve seen firsthand how well written, engaging, entertaining, and inspiring ads can lead to more clicks and higher conversions from the right people who are ready to make purchasing decisions.

KEEN TO LEARN HOW THIS CAN HELP YOUR BUSINESS? LET’S HAVE A CHAT TODAY

EMAIL; [email protected]
READ MORE ABOUT US
https://helloexanimo.com/
ADDRESS; Level 5, 171 Collins Street, Melbourne VIC 3000
PHONE; 0466 619 631